| Frequently Asked Questions |
What kind of information is provided on my site's traffic? (NEEDS GRAPHICS)One of the most powerful, behind-the-scenes parts of every ZIP site is our built-in traffic analytics. This kind of package is available as a third-party service costing hundreds or even thousands of dollars per month, but it is included in your standard monthly ZIP service at no additional charge.
Not every visit to your site results in a positive action or sale. But that doesn't mean you can't profit anyway! How? By learning about your visitors. That's why BULAWORKS' provides Web site statistics absolutely FREE with every ZIP site. But many of you needed something more. And you gave us specific input on just what that was. Well, your wait is over. Traffic Facts is here!
Get to know (really know!) your customers. With powerful Traffic Facts capturing vital data, every visit to your site tells a story!
Traffic Facts helps you gather, manipulate and report the make-or-break data crucial to your site's success. Eliminate costly errors that might otherwise go undiscovered. Focus your offerings. And target new customers with a laser-like certainty.
Traffic Facts is the right tool at just the right time! Here's just some of what you get:
- Site Summary Information assembles your most critical Web statistics in one place for quick review.
- Export the data you capture to Microsoft® Excel®
- Get fast, easy access to your raw log files - and manipulate data for revealing results.
- Choose from three graphing options: Bar, Area, and Line for at-a-glance conclusions.
- Visit-path reporting tells you how customers navigate through your site.
- Custom date ranges gives you down-to-the-minute answers.
- And much, much more!
Traffic analytics have the capability of generating up-to-the-moment reports and 3D graphs on your site's activity. No more waiting on a monthly, static report -- our traffic analytics provide instant, custom reporting. You can break traffic down to any time frame -- from a range of days (click here to see a sample) to a detail-report on a specific day, broken down into hourly increments . You can generate reports on specific pages in your site (click here to see a sample), as well as reports on sub pages within a section (such as products in your shopping cart, or individual articles or press releases). You can find out how many total page views occurred in every instance, as well as the number of unique visitors in the same time frame. You can determine the average amount of time people spend on any given page or product (click here to see a sample), which page people go to (statistically) from any particular page in your site (click here to see a sample), and which page people tend to exit your site from. These reports will help you determine which pages on your site are effective (and which ones aren't), and how to help visitors reach the pages which are most important to you.
Even more critically, we include a host of reports on how traffic reaches your site, to permit you to determine which search engines (or other sites) are directing traffic to you. You can even run reports on specific search engines and see which keyword combinations are bringing people to your site. The information you can derive from this will allow you to optimize your search engine promotion and invest resources in promotional campaigns that bring results.
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